Chinese Market Research

Focus Groups

Our expert team comprises fluent or native Mandarin, Cantonese, and English speaking moderators who run focus groups in diverse industries. We take pride in recruiting appropriate potential consumers according to our clients’ specifications to provide accurate results. Our recruitment network covers a wide geographical range from first-tier cities such as Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen to second-tier cities such as Dalian, Harbin, Xiamen, Xian, etc. We work with a broad demographic range so that you can have confidence in you product placement.

The Process

Our focus groups will give you an insight into what consumers in this market will think of your product/service. We are happy to:-

  • Advise on the questions you would want to ask the focus group and translate these into Mandarin
  • Assemble groups of the appropriate demographic (according to age, sex, income, status, lifestyle etc) to obtain feedback on your product from your target market
  • Film in-depth interviews in Mandarin/Cantonese
  • Translate from Mandarin/Cantonese to English
  • Create a summary report of each of the participant’s opinions

Please contact us for a quote

 

Focus Group in China Market Research in China

Example of a focus group – https://vimeo.com/133968786