- Late market entrant into highly competitive but high growth market in the pharmaceutical industry.
- 2 distinct market segments – devise entry strategy for success in both
- Project market size, predict the market and product shape on entry in order to position the product for optimal success
What We Did
- Multiple level respondents landscape project: Patients, physicians, distributors, market access experts across China
- Over 300 interviews with multiple methodologies including telephone, face to face, and online
- Devised a market entry strategy
- Accurate market forecasts, competitive positioning & market segments