Multi-segment pharma launch in China

In Brief

• Late market entrant into highly competitive but high growth market in the pharmaceutical industry.
• 2 distinct market segments – devise entry strategy for success in both
• Project market size, predict the market and product shape on entry in order to position the product for optimal success

What We Did

• Multiple level respondents landscape project: Patients, physicians, distributors, market access experts across China
• Over 300 interviews with multiple methodologies including telephone, face to face, and online

The Outcome

• Devised a market entry strategy
• Accurate market forecasts, competitive positioning & market segments

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