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We wanted to understand the Chinese student experience in China through the eyes of high school students and university students. Insights were used be an international stationary company. 

What We Did

  • Recruited 25 high school students and 25 university students in tier 1 and tier 2 cities in China to fill in scrapbooks providing their opinions on a range of different topics. Including views on current stationary available to them, revision techniques, opinion on the education system in China

The Outcome

  • Completed 50 scrapbooks with analysis of what stationary and educational tools would be useful for the Chinese student market 
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