+44(0)7988364785 david.joseph@hubofchina.com

Unilever were looking to understand the habits of their current consumers in China for a washing detergent product.  They wanted to understand the process the consumer goes through to wash their clothes, what they dislike and their response to new innovative ideas.

What We Did

  • We conducted online IDI’s with females between the age of 30-50 who use the detergent powder on a regular basis 
  • We presented them with new innovative concepts of the product

The Outcome

  • We provided an understanding of the process the consumer goes through to wash their clothes and their frustrations with the current product 
  • We provided recommendations for innovative concepts of the products which the participants liked

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