A company with no experience of China wished to introduce chocolate bars into the country.  They wanted advice on all elements from taste, to packaging and marketing techniques. 

What We Did

  • We conducted 3 focus groups of local biscuit consumers in China with the objective of understanding and analyzing Chinese consumer biscuit tastes, suitable branding, packaging, price point and marketing ideas.
  • Conducted 30 IDI’s via the telephone of regular biscuit consumers aged between 20-40 years old

The Outcome

We provided  recommendations for:

  • A biscuit concept
  • Packaging ideas
  • A price point
  • A brand name