A company with no experience of China wished to introduce chocolate bars into the country. They wanted advice on all elements from taste, to packaging and marketing techniques.
What We Did
- We conducted 3 focus groups of local biscuit consumers in China with the objective of understanding and analyzing Chinese consumer biscuit tastes, suitable branding, packaging, price point and marketing ideas.
- Conducted 30 IDI’s via the telephone of regular biscuit consumers aged between 20-40 years old
We provided recommendations for:
- A biscuit concept
- Packaging ideas
- A price point
- A brand name