by David | Jun 12, 2025 | Chinese Consumer
When Quiet Luxury Meets Fatherhood It started as a scroll on Weibo, maybe just another viral OOTD post. But then, something shifted. Young Chinese men began showcasing outfits not for themselves but for their dads. Think crisp navy polos, spotless Tod’s loafers,...
by David | Jun 11, 2025 | Chinese Consumer
Introduction If you’ve spent any time scrolling through Chinese social media lately, you’ve probably seen her: the Tomato Girl. With rosy cheeks, sun-kissed skin, and a basket of cherries in hand, she lives for seaside holidays and blush-toned dresses,...
by David | Jun 5, 2025 | Chinese Consumer
A recent viral video on Weibo captured a young woman in a café in Chengdu doing youth culture something unusual nothing. She is not scrolling her phone, working, or posing for the camera. She simply sits with a drink, looking out the window, completely relaxed. The...
by David | Jun 4, 2025 | Chinese Consumer
Introduction China’s automotive sector has already reshaped the Global Self Driving electric vehicle (EV) landscape. Now, attention is turning to the next frontier autonomous driving. Chinese firms are positioning themselves to lead again. Fully Global Self...
by David | Jun 3, 2025 | Chinese Consumer
Introduction: Navigating China’s Shifting Beer Landsape China’s shrinking beer market, once a booming giant, is now losing its spark. In 2024, total beer sales in mainland China shrank by up to 5%, reflecting a broader trend of declining alcohol consumption. Yet,...
by David | Jun 2, 2025 | Chinese Consumer
Introduction: AI Isn’t Just a Buzzword Anymore Let’s face it artificial intelligence has moved from sci-fi novels into boardrooms, classrooms, and even your grandma’s smartphone. But here’s the kicker: The global AI Edge Over China race isn’t...
by David | May 29, 2025 | Chinese Consumer
Introduction: Beyond the Vehicle When we think of electric vehicles (EVs), it’s easy to focus solely on the cars themselves. However, in China, the EV revolution encompasses much more than just the vehicles. It’s about creating an entire ecosystem that...
by David | Apr 15, 2025 | Chinese Consumer
In the dynamic world of consumer trends, China’s market is offering a fascinating paradox. Despite mounting economic pressures, Chinese consumers are not simply tightening their wallets—they’re becoming strategic spenders. The story is not of austerity, but of...
by David | Apr 14, 2025 | Chinese Consumer
China’s luxury market is undergoing a profound transformation as we approach 2025. Evolving consumer behaviors, economic shifts, and cultural influences are reshaping how affluent Chinese shoppers engage with high-end brands. For businesses aiming to thrive in...
by David | Apr 10, 2025 | Chinese Consumer
Sustainability is becoming an increasingly important factor in the purchasing decisions of Chinese consumers. However, their motivations and concerns differ notably from those in Western markets. While eco-consciousness is rising, Chinese consumers prioritize personal...
