by David Joseph | Jan 12, 2021 | Uncategorized
Since mid-November official figures have shown retail sales rose 4.3 per cent in October, compared with a 6.9 per cent rise for industrial growth. Catering sales, which are sensitive to coronavirus restrictions, also turned positive for the first time this year,...
by David Joseph | Aug 27, 2020 | Chinese Consumer, Chinese marketing
During the COVID-19 pandemic, according to a survey conducted by Kagan there has been an acceleration of already existing digital trends in China including; over-the-top video viewings, social media such as WeChat and Weibo as well as e-commerce usage. As a result,...
by David Joseph | Apr 29, 2020 | Chinese Consumer, Chinese marketing, Hub of China
When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
by David Joseph | Nov 11, 2019 | Uncategorized
Singles day in China is on the 11th of November, created by bachelor students who liked the idea of being able to buy themselves presents to celebrate their single life. In recently years it has become a shopping frenzy. As of writing this article there have been...
by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
