+44(0)7988364785 david.joseph@hubofchina.com

Marketing in China

Hub of China are experienced in marketing in China and offer a dedicated team to plan and implement brand strategies and marketing campaigns to expand your customer base in China.

Chinese Marketing Strategy

We help devise a comprehensive strategic plan to expand your reach in the Chinese Market and maximise your ROI.

A company’s know-how and experience in constructing marketing plans almost becomes absolute when devising a marketing strategy to enter into the Chinese Market. A Chinese marketing strategy will be very different to what most western companies are used to Implementing. Clients of ours will often ask for their websites to be translated into Mandarin after which they feel they are ready to sell to the Chinese market. Unfortunately this is not the case indeed there are numerous differences, which need to be consolidated.


Chinese translation for websites hub of china


Chinese Social Media Platforms

Chinese consumers also use a range of different social media platforms that are not used in the western world– they are used to services like WeChat, Weibo, Baidu and Youko, which are alien to Westerners who are familiar with Facebook, Twitter, Google and YouTube.

Wechat is an Effective Way of Reaching Chinese Consumers

At present WeChat seems to be the most effective way in reaching Chinese consumers. Chinese consumers seem to view traditional advertising mediums cynically due to the lack of regulation on advertising in the past and therefore are a lot more responsive to social media and peer to peer marketing. Marketers should look to tap into the tight Chinese community, where news of good deals and recommendations from friends and family spread quickly. Recommendations from the Chinese community will hold a lot more credibility than traditionally led advertising campaign. We have written more about the power of Wechat in one of our blogs.

wechat hub of china

Baidu Marketing in China

Baidu is the largest search engine in China. It is only based in China mainland and thus offers most of its support for Chinese websites. If you are looking to rank your website on Baidu it is important as a starting point to ensure your website is hosted on a .cn ccTLD service in China. Simplified Chinese content is also preferred. Similarly your backlinks should also originate from websites hosted within China as links from outside China will have a lot less ranking power. Lastly, avoiding any sensitive issues which could trigger the firewall is a must. We have a team who have experience in frequently ranking websites on the Baidu search engine as well as working on PPC campaigns for clients.


Weibo is the most popular micro blogging service in China. It is great for connecting with key opinion leaders and running campaigns to galvanise the Chinese public. Weibo currently has over 650 million active users and if used correctly can be a great way of connecting to Chinese consumers on their level.

Chinese Branding

We help with appropriate and appealing branding, which will resonate with your target market. In order to help with the Chinese branding side of things we would first generally advise our clients to conduct some market research to get a clear understanding of  the needs and wants of the target market they are aiming for. Once this has been established we will work with the client in designing a suitable logo, website and promotional materials which are likely to resonate with the client’s target market.

Trade Show Management

We arrange trade shows to showcase your products to potential buyers

Public Relations

We arrange events, press coverage, and strategic marketing communications