Market Research China | Hub of China

We are a leading market research company in China and offer a variety of research services through a range of different data collection methods. Where we feel we differentiate from our competitors is our ability to provide research from 1st tier cities like Shanghai, Beijing & Guangzhou to the up and coming 2nd and 3rd tier cities such as Chengdu, Dalian, Xiamen, & Lijiang. Our vast geographical network & capabilities over mainland China allows us to be responsive to the needs of a range of client requests.

We are a passionate and creative research firm that sees our role of making sense of how and why Chinese consumers act in the way they do.


Qualitative Market Research in China

We specialise in providing qualitative research through focus groups in China, in depth one-on-one interviews, ethnographic research and observational market research.

Focus Groups in China

We pride ourselves on the focus groups undertaken for small to large corporations in China. We have a number of skilled & experienced moderators who are adept in relating to different participants, effective in stimulating discussion and flexible to the ideas presented to them by participants. Focus groups are notoriously difficult to conduct in China due to the different cultural dynamics that take place during discussions. Here we discuss how we overcomes these difficulties and how focus groups differ in China in comparison to the west. We also have a knowledgeable recruitment team to ensure the recruitment of suitable and useful participants. Our range of market research venues also creates an environment whereby participants feel at ease.


focus groups in china hub of china

In depth interviews

Hub of China provides the facilities to gather detailed information from Chinese consumers. We offer in depth face to face interviews as well as telephone interviews. We have a range of different high-quality qualified moderators who will be chosen by us according to the requirements of each of our clients. All our moderators are fantastic at making participants feel at home.

Ethnographic & observational research in China

Hub of China offers ethnographic research to clients as a means to observe and interact with Chinese consumers in their real-life. What we ensure is that our ethnographer becomes fully immersed in activities as an active participant whilst recording field notes. Such methodologies include mystery shopping. We have a number of Chinese consumers in each province in China who are on call and ready to participate in mystery shopping. Mystery shopping can be a great way for our clients already operating in China to understand in more detail the experience of their service from the consumers point of view.


observational market research

Quantitative Market Research in China

We also offer a number of quantitative research methods including online and offline surveys, observations, opinion polls and questionnaires. Our flexible and agile research design approach allows us to tailor our methodologies to our clients’ needs and demands.

Online surveys & questionnaires in China

The majority of our clients are now favouring online surveys over offline surveys when looking to gain insights into the Chinese market. This is due to the ease of gathering data online, the reduction in costs, flexibility of design, increased response rates & the high accuracy of measuring the results. Hub of China utilises the latest technology to design and craft surveys/questionnaires that not only ensure accurate results but also entice participants to respond. We pride ourselves in the response rates we achieve for our clients.

Chinese opinion Polls

Opinion polls can be integrated with WeChat or Weibo to achieve quick research over large numbers of people. We have engineers on hand to help with this integration as well as a team which is devoted to devising neutral and enticing questions that respondents will wish to reply to. We also have access to a number of key opinion leaders on WeChat and Weibo who have millions of followers and can be accessed through opinion polls.

Quantitative Observations

Observations can also be performed quantitatively. We rarely get client requests for quantitative observations but we do have the infrastructure if that’s what our clients require.


chinese opinion polls hub of china

Providing actionable insights into the Chinese market

What we aim to do with our market research is identify patterns in consumer behaviour. This allows us to provide our clients with useful actionable research which explains the patterns and trends identified in our analysis. We do the following to ensure the actionability of our research:

  1. Recruit our clients target market: We ensure we produce screeners which adhere to our client’s requirements. With our wide network of recruiters, we are able to deliver exactly the recruitment requirements of our clients.
  2. Stay focussed: We ensure we don’t catch two butterflies with one net. We have transparency from the outset with our client and team, whereby we align ourselves with our market research objective from start to finish. We ensure the questions we ask participants are connected to gaining the objectives our clients have asked for.
  3. We use the latest analytical techniques to gain the most accurate results from our projects, regardless of if they are quantitative or qualitative projects.
  4. We present the findings in a clear and easily digestible way. The complex techniques we use to analyse the findings can sometimes be intimidating and so we ensure we present them in a clear way in which there is no ambiguity as to what steps our clients should next take.

market research reports - hub of china


In providing our clients actionable insights into the Chinese market we are also able to assist in the implementation of the findings we have gathered.

If you are interested in conducting market research in China then get in touch. We should be able to get back to you within 1 business day.