by David Joseph | Feb 27, 2017 | Wechat
Wechat Marketing WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized...
by David Joseph | Jul 12, 2016 | Chinese Consumer
The latest trend in China – Live Streaming A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the online...
by David Joseph | May 31, 2016 | Hub of China
What is Confucianism? In appreciating the Chinese market Confucianism needs to be understood. Confucius (552-479BC) was interested in creating societal order and harmony. He provided a moral guide and outline for good government that valued hierarchy, group...
by David Joseph | Feb 21, 2016 | Market Research
Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must in the Chinese market – a market that is...
by David Joseph | Feb 14, 2016 | Chinese marketing
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
