by David | Dec 18, 2024 | Chinese Consumer
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
by David | Dec 13, 2024 | Chinese Consumer
Gen Z consumers in China are exhibiting a dramatic change in purchasing habits in 2024, motivated by a deep yearning for emotional pleasure in addition to cost-effectiveness. Businesses hoping to capitalize on China’s changing consumer demands may find chances...
by David | Dec 11, 2024 | Chinese marketing
The success of Chinese players such as Shein, Temu, and others geo-targeting international markets provides invaluable lessons for companies interested in entering China. The reason is that these companies have spotted the high growth rates of the demand for cheap...
by David | Nov 29, 2024 | Uncategorized
China’s entertainment landscape has become a global trendsetter, thanks to its ability to innovate and adapt to audience behaviors. A recent success story is the short-form video dramas, or ‘‘micro-dramas’’, which are earning big with their quick narrative and...
by David | Nov 27, 2024 | Chinese Consumer
China’s young people are starting to revolutionize the concept of traveling with what is being referred to as ‘iron-but’ travel or tieding in Mandarin. While this is more than a fun and catchy hashtag that captures the inefficiency of long, uncomfortable rides in...
