by David | Jan 1, 2025 | Chinese Consumer
Sustainability is now a popular concept in China; it is a phenomenon that has impacted the choices and preferences of consumers as well as business strategies. An emergent culture known as “Green Living” is gradually gaining prominence in the country due to government...
by David | Dec 31, 2024 | Chinese Consumer
Chinese consumers have always been a complex and constantly evolving sphere for consumption and the new concept that is rapidly sweeping the country is smart snacking. The convenience food movement indicates a new manifestation of revolution through the...
by David | Dec 24, 2024 | Uncategorized
Market research in China indicates that the global trend toward electrification has shifted the automotive industry in a significant direction. Extended Range Electric Vehicles (EREVs), a hybrid-electric innovation intended to address range anxiety, are now common in...
by David | Dec 20, 2024 | Chinese Consumer
China’s role as a leading contributor to the international student population has been a cornerstone of global education markets for over a decade. However, the trends in outbound Chinese student’s mobility have started to rapidly change due to geopolitical...
by David | Dec 18, 2024 | Chinese Consumer
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
