by David | Apr 7, 2025 | Chinese Consumer
Shifting Consumer Spending in China The Chinese market research landscape has seen significant changes in consumer spending patterns, especially within the food service industry. Over the past year, economic factors, evolving dining habits, and government policies...
by David | Apr 7, 2025 | Chinese Consumer
The Evolution of Luxury in China Quiet Luxury in China is undergoing a remarkable transformation. Gone are the days when status was flaunted through bold designer logos and ostentatious displays of wealth. Instead, a more refined, subtle form of luxury—commonly...
by David | Mar 28, 2025 | Chinese Consumer
China’s entertainment landscape is witnessing a rapid transformation with the rise of duanju, or micro-dramas. These short-form series, typically spanning one to ten minutes per episode, have captivated audiences across the country. As mobile-first consumption habits...
by David | Mar 27, 2025 | Chinese Consumer
Introduction: A New Era of Digital Relationships In China’s rapidly evolving digital landscape, a fascinating phenomenon is gaining momentum—AI Romance in China. This emerging trend sees individuals forming romantic relationships with AI-powered chatbots and virtual...
by David | Mar 26, 2025 | Chinese Consumer
Introduction In recent months, an emerging trend has been quietly reshaping consumer behavior in China: Milk Tea Minimalism. This movement reflects a broader shift towards mindful consumption, particularly among younger generations. As economic pressures and changing...
