by David | Apr 9, 2025 | Chinese Consumer
Beyond Price Wars: China’s New Consumption Psychology China’s consumer landscape is undergoing a significant transformation. Beyond traditional price competition, emotional and experiential spending have become pivotal in influencing purchasing behavior....
by David | Apr 8, 2025 | Chinese Consumer
A New Era in Chinese Consumerism China’s New Consumer Tribes are undergoing a dramatic transformation. With shifts in lifestyle, values, and spending behaviors, brands in 2025 must go beyond traditional demographics to stay relevant. At Hub of China, a trusted market...
by David | Apr 7, 2025 | Chinese Consumer
Shifting Consumer Spending in China The Chinese market research landscape has seen significant changes in consumer spending patterns, especially within the food service industry. Over the past year, economic factors, evolving dining habits, and government policies...
by David | Apr 7, 2025 | Chinese Consumer
The Evolution of Luxury in China Quiet Luxury in China is undergoing a remarkable transformation. Gone are the days when status was flaunted through bold designer logos and ostentatious displays of wealth. Instead, a more refined, subtle form of luxury—commonly...
by David | Mar 28, 2025 | Chinese Consumer
China’s entertainment landscape is witnessing a rapid transformation with the rise of duanju, or micro-dramas. These short-form series, typically spanning one to ten minutes per episode, have captivated audiences across the country. As mobile-first consumption habits...
