by David | Mar 3, 2025 | Chinese Consumer
In the dynamic world of Chinese social media, memes serve as powerful tools for communication, humor, and cultural commentary. One of the most viral memes in recent years is the ‘Cao Cao Flips Rice Bowl’ meme, which has taken platforms like Weibo by storm....
by David | Feb 28, 2025 | Chinese Consumer
China’s Moonlight Clan: The Big-Spending Consumers Western Brands Can’t Ignore In China’s fast-evolving consumer market, a unique spending trend has emerged that global brands must pay attention to: the Moonlight Clan (月光族). These young professionals live by a bold...
by David | Feb 27, 2025 | Chinese marketing
China’s Blind Box Craze: A Retail Gamble Reshaping Consumer Trends China’s retail industry is constantly evolving, and one of the latest trends shaking up consumer habits is the blind box phenomenon. This marketing strategy, which blends elements of surprise and...
by David | Feb 26, 2025 | Chinese Consumer
In recent years, China’s consumer market has witnessed a fascinating cultural shift known as ‘Kidult’ culture—a blend of ‘kid’ and ‘adult’—where grown-ups actively engage in activities, products, and experiences traditionally...
by David | Feb 25, 2025 | Chinese marketing
The Rise of Silver Influencers on Weibo: A Game-Changer for China’s Digital Marketing and Market Research China’s digital landscape is evolving rapidly, and a new phenomenon is reshaping the way brands approach China market research—the rise of...
