by David | Jan 22, 2025 | Chinese Consumer
In a world where constant connectivity has become the norm, China, one of the most digitally connected societies, is witnessing a countertrend that is gaining significant traction: digital detox. This growing movement reflects a cultural shift toward reclaiming mental...
by David | Jan 21, 2025 | Chinese Consumer
Social media in China is buzzing with a new fitness craze: the “Plank Challenge.” This simple yet powerful exercise is not just a test of core strength but a cultural movement redefining how fitness is perceived in China. Platforms like Douyin (China’s...
by David | Jan 17, 2025 | Chinese Consumer
In recent years, the Chinese market has witnessed a dramatic shift in its culinary preferences, with British cheese emerging as a sought-after delicacy. Once considered a niche product, UK cheese exports have found a growing market in China, driven by urbanization,...
by David | Jan 16, 2025 | Chinese Consumer
In recent months, a surprising trend has emerged across Chinese social media platforms like TikTok (known locally as Douyin) and Weibo. The philosophy of “slow living” is captivating the attention of millions of users, signaling a significant shift in the...
by David | Jan 15, 2025 | Chinese Consumer
China is witnessing a transformative shift in its tourism industry, with sustainable tourism emerging as a key focus. As global attention turns to responsible travel practices, China stands at the forefront, leveraging its resources, infrastructure, and strategic...
