by David | Jan 2, 2025 | Chinese Consumer
The Chinese luxury market is undergoing a monumental transformation, setting the stage for a new era of high-end fashion. As the world’s second-largest luxury goods market, China’s influence is reshaping the definition of luxury itself. No longer confined to...
by David | Jan 1, 2025 | Chinese Consumer
Sustainability is now a popular concept in China; it is a phenomenon that has impacted the choices and preferences of consumers as well as business strategies. An emergent culture known as “Green Living” is gradually gaining prominence in the country due to government...
by David | Dec 31, 2024 | Chinese Consumer
Chinese consumers have always been a complex and constantly evolving sphere for consumption and the new concept that is rapidly sweeping the country is smart snacking. The convenience food movement indicates a new manifestation of revolution through the...
by David | Dec 24, 2024 | Uncategorized
Market research in China indicates that the global trend toward electrification has shifted the automotive industry in a significant direction. Extended Range Electric Vehicles (EREVs), a hybrid-electric innovation intended to address range anxiety, are now common in...
by David | Dec 20, 2024 | Chinese Consumer
China’s role as a leading contributor to the international student population has been a cornerstone of global education markets for over a decade. However, the trends in outbound Chinese student’s mobility have started to rapidly change due to geopolitical...
by David | Dec 18, 2024 | Chinese Consumer
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
by David | Dec 13, 2024 | Chinese Consumer
Gen Z consumers in China are exhibiting a dramatic change in purchasing habits in 2024, motivated by a deep yearning for emotional pleasure in addition to cost-effectiveness. Businesses hoping to capitalize on China’s changing consumer demands may find chances...
by David | Dec 11, 2024 | Chinese marketing
The success of Chinese players such as Shein, Temu, and others geo-targeting international markets provides invaluable lessons for companies interested in entering China. The reason is that these companies have spotted the high growth rates of the demand for cheap...
by David | Nov 29, 2024 | Uncategorized
China’s entertainment landscape has become a global trendsetter, thanks to its ability to innovate and adapt to audience behaviors. A recent success story is the short-form video dramas, or ‘‘micro-dramas’’, which are earning big with their quick narrative and...
by David | Nov 27, 2024 | Chinese Consumer
China’s young people are starting to revolutionize the concept of traveling with what is being referred to as ‘iron-but’ travel or tieding in Mandarin. While this is more than a fun and catchy hashtag that captures the inefficiency of long, uncomfortable rides in...
