by David | Apr 7, 2025 | Chinese Consumer
The Evolution of Luxury in China Quiet Luxury in China is undergoing a remarkable transformation. Gone are the days when status was flaunted through bold designer logos and ostentatious displays of wealth. Instead, a more refined, subtle form of luxury—commonly...
by David | Mar 28, 2025 | Chinese Consumer
China’s entertainment landscape is witnessing a rapid transformation with the rise of duanju, or micro-dramas. These short-form series, typically spanning one to ten minutes per episode, have captivated audiences across the country. As mobile-first consumption habits...
by David | Mar 27, 2025 | Chinese Consumer
Introduction: A New Era of Digital Relationships In China’s rapidly evolving digital landscape, a fascinating phenomenon is gaining momentum—AI Romance in China. This emerging trend sees individuals forming romantic relationships with AI-powered chatbots and virtual...
by David | Mar 26, 2025 | Chinese Consumer
Introduction In recent months, an emerging trend has been quietly reshaping consumer behavior in China: Milk Tea Minimalism. This movement reflects a broader shift towards mindful consumption, particularly among younger generations. As economic pressures and changing...
by David | Mar 25, 2025 | Chinese Consumer
China’s consumer landscape is constantly evolving, and one of the most intriguing trends to emerge recently is the rise of the ‘Adult Milk Tea’ culture. Once considered a beverage primarily for younger consumers, milk tea has now captivated a mature...
by David | Mar 20, 2025 | Chinese Consumer
Understanding the ‘Kidult’ Phenomenon in China A fascinating shift is taking place in the Chinese consumer landscape—the rise of Kidult culture in china. The term “Kidult” is a fusion of “kid” and “adult,” referring to...
