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The Rise of Blind Boxes in China’s Retail Landscape

The Rise of Blind Boxes in China’s Retail Landscape

by David | Feb 27, 2025 | Chinese marketing

China’s Blind Box Craze: A Retail Gamble Reshaping Consumer Trends China’s retail industry is constantly evolving, and one of the latest trends shaking up consumer habits is the blind box phenomenon. This marketing strategy, which blends elements of surprise and...
Why Silver Influencers on Weibo Are a Goldmine for Brands!

Why Silver Influencers on Weibo Are a Goldmine for Brands!

by David | Feb 25, 2025 | Chinese marketing

The Rise of Silver Influencers on Weibo: A Game-Changer for China’s Digital Marketing and Market Research China’s digital landscape is evolving rapidly, and a new phenomenon is reshaping the way brands approach China market research—the rise of...
China’s Niche Fragrance Boom: Market Trends & Insights

China’s Niche Fragrance Boom: Market Trends & Insights

by David | Feb 24, 2025 | Chinese marketing

Unlocking the Rise of Niche Fragrances in China: Market Insights by Hub of China The Chinese fragrance market is undergoing a significant transformation, with young consumers shifting away from mainstream scents to embrace niche fragrances. This trend reflects a...
Virtual Influencers: The New Face of Chinese Social Media

Virtual Influencers: The New Face of Chinese Social Media

by David | Jan 10, 2025 | Chinese marketing

In the fast-paced digital world of China, where innovation drives every industry, virtual influencers have emerged as a revolutionary trend reshaping social media and marketing. These AI-powered digital personas are not only capturing the imagination of users but are...
How China’s AR Glasses Are Beating Top Global Brands

How China’s AR Glasses Are Beating Top Global Brands

by David | Jan 7, 2025 | Chinese marketing

The Chinese market research landscape is witnessing a paradigm shift as augmented reality (AR) glasses gain traction across industries. This boom highlights China’s rise as a technological powerhouse, fueled by a blend of local ingenuity and a vibrant consumer base...
Shein & Temu’s Secrets: Winning Strategies for China Market Entry

Shein & Temu’s Secrets: Winning Strategies for China Market Entry

by David | Dec 11, 2024 | Chinese marketing

The success of Chinese players such as Shein, Temu, and others geo-targeting international markets provides invaluable lessons for companies interested in entering China. The reason is that these companies have spotted the high growth rates of the demand for cheap...
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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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