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5 Emerging Consumer Trends Shaping China’s Retail Landscape in 2024

5 Emerging Consumer Trends Shaping China’s Retail Landscape in 2024

by David Joseph | Aug 26, 2024 | Chinese Consumer, Chinese marketing, Hub of China, Market Research

As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China   Embracing “Slow Living” In response to years of...
Is Cultured Meat Taking off in China?

Is Cultured Meat Taking off in China?

by David Joseph | Jun 24, 2021 | Chinese Consumer, Chinese marketing, Hub of China, Market Research

China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
Chinese Consumer’s Appetite for Cutting Edge Technology Increases During the Pandemic

Chinese Consumer’s Appetite for Cutting Edge Technology Increases During the Pandemic

by David Joseph | Aug 27, 2020 | Chinese Consumer, Chinese marketing

During the COVID-19 pandemic, according to a survey conducted by Kagan there has been an acceleration of already existing digital trends in China including; over-the-top video viewings, social media such as WeChat and Weibo as well as e-commerce usage. As a result,...
The Impact of COVID-19 on Chinese Consumers

The Impact of COVID-19 on Chinese Consumers

by David Joseph | Apr 29, 2020 | Chinese Consumer, Chinese marketing, Hub of China

When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
New Retail in China – What Western Firms Need to Know

New Retail in China – What Western Firms Need to Know

by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research

Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
A Reversing Trend of Chinese Consumer Habits?

A Reversing Trend of Chinese Consumer Habits?

by David Joseph | Mar 23, 2019 | Chinese Consumer, Chinese marketing, Hub of China

The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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