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The Impact of COVID-19 on Chinese Consumers

The Impact of COVID-19 on Chinese Consumers

by David Joseph | Apr 29, 2020 | Chinese Consumer, Chinese marketing, Hub of China

When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
A Reversing Trend of Chinese Consumer Habits?

A Reversing Trend of Chinese Consumer Habits?

by David Joseph | Mar 23, 2019 | Chinese Consumer, Chinese marketing, Hub of China

The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
Market Research in China Challenges

Market Research in China Challenges

by David Joseph | Jan 22, 2019 | Chinese Consumer, Hub of China, Market Research

Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
Conducting Market Research in China

Conducting Market Research in China

by David Joseph | Nov 24, 2018 | Chinese Consumer, Hub of China, Market Research, Uncategorized

Conducting market research in China is not an easy feat. In this article we discuss some of the geographical barriers to conducting accurate market research and how they can be overcome. Where should one conduct market research in China? Chinese cities are Tiered In...
Dolce & Gabbana Proves How Cultural Insensitivity Can be Detrimental in the Chinese Market

Dolce & Gabbana Proves How Cultural Insensitivity Can be Detrimental in the Chinese Market

by David Joseph | Nov 24, 2018 | Chinese Consumer, Hub of China, Uncategorized

China Consumer Market Research is a must! Chinese online stores have stopped selling Dolce & Gabbana after apparent racism from the co-founder and a dubiously culturally insensitive video at best. Rule number one for conducting business in China is understanding...
Doing Business in China

Doing Business in China

by David Joseph | Nov 11, 2018 | Chinese Consumer, Chinese marketing, Hub of China, Market Research

Doing business in China cannot be compared to doing business in any other country and so one must prepare by taking on the advice of those who have experience of operating in the Chinese market. Below are some areas which need to be taken into consideration when doing...
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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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