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New Retail in China – What Western Firms Need to Know

New Retail in China – What Western Firms Need to Know

by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research

Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
China Beer Market | Chinese Beer Consumption

China Beer Market | Chinese Beer Consumption

by David Joseph | Jan 27, 2019 | Chinese Consumer, Chinese marketing, Market Research

  Market Trends on The China Beer Market   China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
Market Research in China Challenges

Market Research in China Challenges

by David Joseph | Jan 22, 2019 | Chinese Consumer, Hub of China, Market Research

Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
Why Chinese Bike Sharing Company Ofo Failed?

Why Chinese Bike Sharing Company Ofo Failed?

by David Joseph | Jan 13, 2019 | Chinese Consumer, Market Research

Ofo has just shut down its international division as they prepare for bankruptcy. The dockless bike-sharing start-up which showed such initial promise now seems to be ready to accept their fate. Millions of Chinese Ofo users have since applied for refunds of their...
Marketing in China in 2019

Marketing in China in 2019

by David Joseph | Jan 3, 2019 | Chinese Consumer, Chinese marketing, Market Research

1. Chinese Marketing Trends For 2019 Take into account lowered tiered cities in China. As Chinese consumers of 1st tiered Chinese cities become apathetic to International brands there is an increasing excitement amongst the 3rd and 4th tired cities. According to...
Conducting Market Research in China

Conducting Market Research in China

by David Joseph | Nov 24, 2018 | Chinese Consumer, Hub of China, Market Research, Uncategorized

Conducting market research in China is not an easy feat. In this article we discuss some of the geographical barriers to conducting accurate market research and how they can be overcome. Where should one conduct market research in China? Chinese cities are Tiered In...
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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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