When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
Singles day in China is on the 11th of November, created by bachelor students who liked the idea of being able to buy themselves presents to celebrate their single life. In recently years it has become a shopping frenzy. As of writing this article there have been...
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
China’s largest cross border B2C platform Tmall Global has just made it a whole lot easier for foreign merchants to sell their goods on the platform and in turn reach millions of hungry Chinese consumers. This will allow international brands to manage their market...
The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
