Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in the UK.
- Quality of education: Chinese students tend to value the quality of education and the reputation of the university. They may research the ranking of the university, the quality of the faculty, the research output, and the availability of state-of-the-art facilities.
- English language proficiency: Chinese students often look to improve their English language skills and seek an immersive English-speaking environment to do so. They may look for universities with strong English language programs and support services for international students.
- Career prospects: Chinese students often look to gain valuable experience and improve their employability prospects after graduation. They may research the university’s connections with industry, internship opportunities, and career services.
- Diversity and multiculturalism: Chinese students may seek a diverse and multicultural environment to expand their worldview and gain a deeper understanding of other cultures. They may look for universities with a high proportion of international students and a welcoming campus culture.
- Location and accessibility: Chinese students may consider the location and accessibility of the university, taking into account factors such as proximity to transportation, urban amenities, and safety.
- Affordability and scholarship opportunities: Chinese students may be concerned about the cost of studying in the UK and seek universities with affordable tuition fees and living expenses. They may also look for scholarship opportunities to help fund their studies.
We have 10 years of experience conducting market research in China, notably with Russell Group universities. Through our extensive panel in China, we are able, not just to offer our expertise, but to elicit views from a wide range of students, if need be, in a particular discipline etc. An example of a recent project involved canvassing the views of 300 potential Master’s students with a science background.
We should be delighted to have a conversation with you to clarify how our service could equip you to adapt your courses to attract more students from China.