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Tmall Global’s New English Version is a Game Changer

Tmall Global’s New English Version is a Game Changer

by David Joseph | Jun 27, 2019 | Uncategorized

China’s largest cross border B2C platform Tmall Global has just made it a whole lot easier for foreign merchants to sell their goods on the platform and in turn reach millions of hungry Chinese consumers. This will allow international brands to manage their market...
A Reversing Trend of Chinese Consumer Habits?

A Reversing Trend of Chinese Consumer Habits?

by David Joseph | Mar 23, 2019 | Chinese Consumer, Chinese marketing, Hub of China

The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
Chinese Luxury Consumers | China Luxury Market

Chinese Luxury Consumers | China Luxury Market

by David Joseph | Jan 28, 2019 | Chinese Consumer

As the upper middle class segment of Chinese society expands at a rate never seen before, companies all over the world have been asking how they can get a piece of the market. In this blog I shall explain how this can be done. Increase of Luxury Chinese Consumers...
China Beer Market | Chinese Beer Consumption

China Beer Market | Chinese Beer Consumption

by David Joseph | Jan 27, 2019 | Chinese Consumer, Chinese marketing, Market Research

  Market Trends on The China Beer Market   China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
Market Research in China Challenges

Market Research in China Challenges

by David Joseph | Jan 22, 2019 | Chinese Consumer, Hub of China, Market Research

Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
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  • Who Are China’s New Consumer Tribes in 2025?

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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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