10 new things in China 2018

10 new things in China 2018

Living in China in 2008 is very different to living in China in 2018. If you have not been to China within the last 5 years you are in for a shock. Here David Joseph CEO of Hub of China discusses what he notices when walking the streets of any 1st or 2nd tier city in...
Is China leading the world of innovation?

Is China leading the world of innovation?

The Copy Cats No More The Chinese once deemed to be copy cats, having come through an education which is heavily based on learning by wrote seem to have come flying out the end of the tunnel as the new leaders of innovation (at least in some fields).   Rapid...
Wechat is The Beacon of Chinese Social Media

Wechat is The Beacon of Chinese Social Media

Wechat Marketing WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized...
How Do Focus Groups in China Differ?

How Do Focus Groups in China Differ?

Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must in the Chinese market – a market that is...
Are the chinese becoming hourglass consumers?

Are the chinese becoming hourglass consumers?

Hourglass consumers I am fascinated by the concept that the Chinese are ‘hourglass’ consumers.   They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. The China...