by David Joseph | Oct 5, 2024 | Chinese Consumer
In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
by David Joseph | Aug 26, 2024 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
by David Joseph | Mar 1, 2023 | Uncategorized
Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in...
by David Joseph | Feb 12, 2022 | Chinese Consumer, Market Research
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
by David Joseph | Jun 24, 2021 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
by David Joseph | Jan 12, 2021 | Uncategorized
Since mid-November official figures have shown retail sales rose 4.3 per cent in October, compared with a 6.9 per cent rise for industrial growth. Catering sales, which are sensitive to coronavirus restrictions, also turned positive for the first time this year,...
by David Joseph | Aug 27, 2020 | Chinese Consumer, Chinese marketing
During the COVID-19 pandemic, according to a survey conducted by Kagan there has been an acceleration of already existing digital trends in China including; over-the-top video viewings, social media such as WeChat and Weibo as well as e-commerce usage. As a result,...
by David Joseph | Apr 29, 2020 | Chinese Consumer, Chinese marketing, Hub of China
When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
by David Joseph | Nov 11, 2019 | Uncategorized
Singles day in China is on the 11th of November, created by bachelor students who liked the idea of being able to buy themselves presents to celebrate their single life. In recently years it has become a shopping frenzy. As of writing this article there have been...
by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
