The latest trend in China – Live Streaming A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the online...
Hourglass consumers I am fascinated by the concept that the Chinese are ‘hourglass’ consumers. They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. The China...
Maintaining Relationships with Chinese Consumers Creating meaningful relationships with Chinese consumers has always been important; maintaining such relationships has become more vital than ever. Customer retention is key. In an environment where new products and...
