Online Polls in China

Online Polls

We have connections with numerous Key opinion leaders in China. These key opinion leaders are useful as they have huge followings online and can either be used as a great marketing tool or as a quick way to conduct market research.

We are able to get in contact with a KOL with a huge relevant following on Weibo (A Chinese social media platform) and get them to conduct a poll with all their followers. This can be a great way of gaining valuable market research with a client’s target market, in mass numbers within a quick time frame.

We often use this method to get initial quantitative feedback on a question/product/service before proceeding with qualitative methods such as Chinese focus groups or in-depth interviews.