We have connections with numerous Key opinion leaders in China. These key opinion leaders are useful as they have huge followings online and can either be used as a great marketing tool or as a quick way to conduct market research.
We are able to get in contact with a KOL with a huge relevant following on Weibo (A Chinese social media platform) and get them to conduct a poll with all their followers. This can be a great way of gaining valuable market research with a client’s target market, in mass numbers within a quick time frame.
We often use this method to get initial quantitative feedback on a question/product/service before proceeding with qualitative methods such as Chinese focus groups or in-depth interviews.