Understand from the patient and physicians perspectives the dynamics of disease and treatment in a rare cancer type. Create a new product positioning to enhance the launch of a novel treatment

What We Did

  • Used our local expertise to get the exact patient, KOL and physician targets
  • Conducted a 2 stage approach to understand current disease landscape and then test a newly devised product positioning

The Outcome

  • Delivered our understandings of the current disease landscape as debrief presentation and client workshop