Wechat – the beacon of social media

Wechat – the beacon of social media

WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized in popularizing...
The latest trend in China – Live Streaming

The latest trend in China – Live Streaming

The latest trend in China – Live Streaming   A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the...
How Do Focus Groups in China Differ?

How Do Focus Groups in China Differ?

How Do Focus Groups in China Differ?   Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must...
Chinese Marketing Strategy

Chinese Marketing Strategy

Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
Are the chinese becoming hourglass consumers?

Are the chinese becoming hourglass consumers?

I am fascinated by the concept that the Chinese are ‘hourglass’ consumers.   They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. Certainly I have noticed after...

How to connect with your chinese consumers

Creating meaningful relationships has always been important; maintaining such relationships has become more vital than ever.  Customer retention is key. In an environment where new products and services are hitting the markets at an increasing pace it has become...