Is China leading the world of innovation?

Is China leading the world of innovation?

The Chinese once deemed to be copy cats, having come through an education which is heavily based on learning by wrote seem to have come flying out the end of the tunnel as the new leaders of innovation (at least in some fields). Since Deng Xiaoping’s reign...
Wechat – the beacon of social media

Wechat – the beacon of social media

WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized in popularizing...
How Do Focus Groups in China Differ?

How Do Focus Groups in China Differ?

How Do Focus Groups in China Differ?   Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must...
Chinese Marketing Strategy

Chinese Marketing Strategy

Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
Are the chinese becoming hourglass consumers?

Are the chinese becoming hourglass consumers?

I am fascinated by the concept that the Chinese are ‘hourglass’ consumers.   They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. Certainly I have noticed after...