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Changing Consumer Trends in China 2024: Personalization and Sustainability

Changing Consumer Trends in China 2024: Personalization and Sustainability

by David Joseph | Oct 5, 2024 | Chinese Consumer

In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
5 Emerging Consumer Trends Shaping China’s Retail Landscape in 2024

5 Emerging Consumer Trends Shaping China’s Retail Landscape in 2024

by David Joseph | Aug 26, 2024 | Chinese Consumer, Chinese marketing, Hub of China, Market Research

As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China   Embracing “Slow Living” In response to years of...
Top 6 factors Chinese students look for when choosing a UK university

Top 6 factors Chinese students look for when choosing a UK university

by David Joseph | Mar 1, 2023 | Uncategorized

Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in...

Know What Chinese Consumers are Labelling ‘Hot & Trendy’

by David Joseph | Feb 12, 2022 | Chinese Consumer, Market Research

Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
Is Cultured Meat Taking off in China?

Is Cultured Meat Taking off in China?

by David Joseph | Jun 24, 2021 | Chinese Consumer, Chinese marketing, Hub of China, Market Research

China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
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Recent Posts

  • China’s Smart Splurge: Inside a Spending Shift in 2025​
  • What’s Driving China’s Luxury Consumers in 2025?
  • How to Win Over Chinese Consumers with Sustainable Messaging
  • Why Feel-Good Spending Is Redefining China’s Market
  • Who Are China’s New Consumer Tribes in 2025?

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